Petra Strand is named as the most innovative marketer of mass cosmetics for her line, Pixi. They mention that she takes a "classic approach" to beauty, but that her approach to business is "iconoclastic."
WWD Beauty Biz Magazine
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Petra Strand is named as the most innovative marketer of mass cosmetics for her line, Pixi. They mention that she takes a "classic approach" to beauty, but that her approach to business is "iconoclastic."