Petra Strand is named as the most innovative marketer of mass cosmetics for her line, Pixi. They mention that she takes a "classic approach" to beauty, but that her approach to business is "iconoclastic."
WWD Beauty Biz Magazine
Petra Strand is named as the most innovative marketer of mass cosmetics for her line, Pixi. They mention that she takes a "classic approach" to beauty, but that her approach to business is "iconoclastic."